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Writer's pictureJJUUKO DERRICK

DOING THE SAME THING AND EXPECTING DIFFERENT RESULTS




I have met a couple of entrepreneurs who face the same challenges year in and year out. When we sit down to discuss, they often say, "This is how we do things in this industry." However, my analysis consistently reveals that the way they do things is often the root cause of the challenges they bring to my table. Yet, they are unwilling to change.

This resistance to change can be baffling, especially when the evidence clearly shows that their current methods aren't working. It leaves me wondering how best to assist them. How can you help someone who isn’t ready to help themselves? It’s a conundrum that many consultants and advisors face, and it highlights a critical point: doing the same thing over and over while expecting different results is a recipe for stagnation.

As the month comes to an end, there are established best practices that are essential for preparing for the next month. These practices are designed to help businesses reflect, learn, and make necessary adjustments to avoid repeating the same mistakes.

Here are some of those key practices:


  1. Review Monthly Performance Metrics

    Assess key performance indicators (KPIs) to determine what worked and what didn’t. This helps identify areas that need improvement and ensures that the same issues don’t carry over into the next month.

  2. Conduct a Team Debrief

    Gathering feedback from your team is crucial. A roundtable discussion can uncover insights from different perspectives and help identify areas where processes can be streamlined or improved.

  3. Financial Reconciliation

    Closing out the month’s finances is not just about balancing the books; it’s about understanding where the money is going, what’s generating revenue, and what’s costing the business unnecessarily.

  4. Update and Plan Inventory

    Ensure that inventory levels are aligned with the forecasted demand for the next month. Overstocking or understocking can lead to cash flow problems or missed sales opportunities.

  5. Set Clear Goals for the Next Month

    Define specific, measurable, and achievable goals for the upcoming month. This gives the entire team a clear direction and something to work towards.

  6. Reflect on Customer Feedback

    Analyze customer feedback to understand their pain points and expectations. This will help you make necessary adjustments to improve customer satisfaction and loyalty.

  7. Prepare for Upcoming Challenges

    Anticipate any challenges that the new month might bring, whether they are seasonal fluctuations, market changes, or internal constraints, and develop strategies to address them.

By implementing these best practices, businesses can break the cycle of doing the same thing and expecting different results. Instead of sticking to what’s comfortable and familiar, embrace change, learn from past mistakes, and prepare for the future with a mindset of continuous improvement. Only then can you truly move forward and achieve sustainable success.


About the author

Dr. Jjuuko Derrick, is a pharmacist with a keen business acumen. Having dedicated much of his career to engaging with business owners and employees, he brings a unique blend of pharmaceutical expertise and business insight to the table. As an entrepreneur himself, he is passionately committed to leveraging his technical skills and entrepreneurial experience to foster the growth and development of multiple businesses. Driven by a mission to make a meaningful contribution to the business landscape, he stands ready to empower entrepreneurs with the knowledge and tools they need to thrive.


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